The HS-Soft brand is an integral visual system that aims to visually represent our principle and our identity. In this brand book, we define guidelines for all visual components of HS-Soft brand, including: logo, symbol, typography, spacing, colors and gradients.

The Symbol

Colored

Download Full-Color Symbol

safe space

X = 1/2 logo width
H = X

minimum size

Web
Print

Don't

Product icons

Download All Icons

safe space

X = 1/4 icon width
H = X

Grid

Colors

Just click on #number and color will be copied 😉

Corporate colors

Black gradient
color code copied
#434343

CMYK: 67, 60, 59, 44
RGB: 67, 67, 67

color code copied
#211F1F

CMYK: 70, 67, 65, 74
RGB: 33, 31, 31

Red gradient
color code copied
#FF2724

CMYK: 0, 100, 95, 0
RGB: 255, 39, 36

color code copied
#C80008

CMYK: 7, 100, 100, 1
RGB: 200, 0, 8

Product colors

CashAssist
color code copied
#FFCA00
color code copied
#FF8F00
WaWiAssist
color code copied
#FD2724
color code copied
#C60008
RezeptAssist
color code copied
#00BB65
color code copied
#007E27
LabelAssist
color code copied
#C445C0
color code copied
#7C149D
Time/LohnAssist
color code copied
#546BC3
color code copied
#1B3296
ZusätzlicheProdukte
color code copied
#8D6E63
color code copied
#5D4037

Typography

Montserrat
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Roboto
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Brand Naming

Hs-Soft
✘
HS-Soft
✔
hs-Soft
✘

Product Naming

Montserrat SemiBold
RezeptAssist
Montserrat Regular
© HS-Soft AG. All rights reserved.